About
Tom Choske is a highly accomplished and results-driven Senior Digital Marketing Leader with over 15 years of progressive experience in pioneering and optimizing multi-million dollar digital media campaigns for Fortune 500 and Enterprise-level clients. He possesses a proven track record of driving significant ROI, fostering innovation, and building high-performing teams that deliver measurable business growth.
Tom’s expertise spans the full spectrum of digital marketing, including programmatic advertising, paid social, paid search, Amazon marketing, affiliate, email, SMS, and omnichannel strategy. I’m adept at leveraging advanced analytics, attribution models, and cutting-edge ad tech to craft and execute data-driven strategies. Throughout Tom’s career, he has managed annual media budgets exceeding $50M+ and has a strong history of turning strategic vision into tangible outcomes, such as reducing CPC by 57% while preserving sales, or achieving 10-point brand recall lifts and 11-point purchase intent increases for major brands.
As a leader, Tom Choske successfully built, mentored, and directed teams ranging from 3 to 15+ individuals, optimizing resource allocation, managing personnel budgets, and contributing to new business acquisition processes. Tom’s experience includes directing strategic cross-channel media planning for diverse businesses, from e-commerce fashion to national telecom and pharmaceutical clients. He also pioneered first-ever implementations of new ad platforms and cookieless targeting solutions, showcasing a commitment to innovation and staying ahead of industry trends.
Beyond agency leadership at Power Digital Marketing, Starcom Worldwide, Reprise Media, and iProspect, Tom also founded and led his own digital marketing consultancy, offering strategic planning and management. Tom holds an MBA from the University of Michigan, a Bachelor’s degree from Michigan State University, and multiple industry-leading certifications (Google, Microsoft, The Trade Desk, etc.), reinforcing a blend of strategic business acumen and deep technical expertise. Tom Choske is passionate about driving digital excellence and contributing to the growth of Detroit’s innovation landscape.
Leadership, Memberships, and Elected Offices
Tom is proud to serve his community. He is a board member of:
- PartnershipUs (Co-Founder and Board Member)
- Detroiters Vote (Treasurer)
Tom is also on the Citizens Advisory Committee for the M1-RAIL team, helping to advocate for inclusive developments in transit throughout the area.
Tom has been a lifelong Democrat, serving as:
- Precinct Delegate – Precinct 157, Detroit
- 13th District Democratic Party Organization – State Central Committee Delegate
- 13th District Democratic Party Organization – Communications Committee Chair
- At-Large Board Member, Young Democrats of Detroit
Tom is a member in good standing of:
- Detroit Economic Club
- Detroit Young Professionals
- 13th Congressional District Democratic Party
- Young Democrats of Michigan
- Michigan Democratic Party
- Michigan State University Alumni Association
- James Madison College Alumni Association
- Transportation Riders United (TRU)
- Planned Parenthood Advocates of Michigan
- NAACP
- Detroit RiverFront Conservancy and Riv28
- Sierra Club
- American Civil Liberties Union
In volunteering his time to assist those in need, Tom serves at:
- Adopt-A-Child Christmas
- Gleaner’s Community Foodbank
- Forgotten Harvest Foodbank
- Focus:HOPE Foodbank
- Life Remodeled
- PartnershipUs
- Michigan Youth In Government
- Stephen Siller Tunnel To Towers Foundation – Building For America’s Bravest
- Detroit Economic Club – Young Leader’s Career Readiness program
Tom also participates in events to raise awareness and help solve issues such as veteran homelessness, Multiple Sclerosis, and to advance cancer research, such as:
- Komen Race For The Cure
- American Lung Association Fight For Air Climb
- MS Society MuckFest MS
- Wounded Warriors Foundation – Tough Mudder
- Operation Gratitude – Merrell Down and Dirty Race
Some of Tom’s previous roles were:
- Detroit Brownfield Redevelopment Authority – Community Advisory Committee Board Member
- Secretary of the Young Democrats of Michigan 2009-2011
- Columnist for The State News 2007-2008
- Adviser to Spartans For Obama 2008
- President of Spartans for Progressive Divestment 2008
- President of Spartans for Richardson 2007
- Detroit Young Professionals Leadership Team 2013
Resume
| Tom Choske |
Public Servant, Entrepreneur, Community Leader, Business Leader
Public Service Employment
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Community Work
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Political Work
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Entrepreneurship
| Founder, Choske Consulting, LLC
Choske Consulting, LLC is a premier provider of business, marketing, online, and political consulting looking to move our region and country forward, one client at a time! We specialize in digital marketing consulting, offering a full-range of Internet marketing services We specialize in Google Analytics and digital data management. |
Co-Founder, Pwrfl (fmr Freshwater Transit)
Pwrfl innovates new solutions to transit needs. The team has worked with clients including the Detroit RiverFront Conservancy to plan the most radical reimagining of utilizing multi-modal transit systems to activate Detroit’s award-winning riverfront via trolleys, busses, and marine. |
Business Leadership Work
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Education and Credentials
Master of Business Administration ∙ 2015-2017 ∙ University of Michigan – Dearborn, MI
Bachelor of Arts in International Relations and German ∙ 2004-2008 ∙ Michigan State University – East Lansing, MI
Certifications: Google AdWords, Google Analytics, Bing Ads, BrightEdge, Twitter Flight School, DoubleClick for Search. Digital Solutions, Kenshoo Social, Marin Enterprise
Language Fluency: English, German, Arabic
Professional Affiliations: Detroit Economic Club, Detroit Young Professionals, Michigan State University Alumni Association, James Madison College Alumni Association, University of Michigan Alumni Association, Detroit RiverFront Conservancy and Riv28, PartnershipUS (Board Member)
Copyright Tom Choske 2019